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Full Tilt Poker Celebrates Twitter Achievement with Freeroll Tournament

                Full Tilt Poker recently achieved a social media milestone, accruing more than 50,000 followers on Twitter. In order to mark the occasion the popular online poker network offered a freeroll tournament designed to reward its most dedicated fans.
                The Followers Freeroll was held on Sunday, July 8th and provided members of the site with entry to a potentially lucrative event. To gain access to the freeroll tournament players had to watch the company's @FullTiltPoker account for secret words embedded in tweets labelled with the #FollowersFreeroll hashtag over several weeks. Those who were vigilant enough to record the three secret words were able to combine them together into a single lowercase password that granted entry to the tournament. The Followers Freeroll proved to be worth the effort. It took the form of a turbo event that awarded a prize pool of $2,700 in Full Tilt Tournament Tickets across 250 competitors. The winner of the freeroll received a special $215 Tournament Ticket.
                Smart businesses count on social media as the cornerstone of their marketing efforts. With Followers Freeroll Full Tilt Poker did just that, offering an incentive for fans of the network to get online and engage with the company as it promoted itself. The innovative use of Twitter that Full Tilt demonstrated with its Followers Freeroll is sure to be emulated in some form by other savvy online gambling businesses hoping to drum up attention for their sites.