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Virgin Games Launches Mobile Casino Software

Virgin Games is one of the UK’s most popular online gaming networks and now, with the launch of its mobile casino software, it’s looking to catch on in an even bigger way. The new Virgin Mobile Games has just been released and gives players the ability to enjoy some of their favourite casino games while on the go.

The app, VirginGames.com/Mobile-Games (or Virgin Mobile Games for brevity’s sake), was developed in a partnership between Somo, a mobile marketing agency, and Virgin itself. The mobile software translates much of what already exists on Virgin’s web-based casino and seeks to offer a similar experience through smartphone operating systems. Aside from a suite of great Virgin games, the company has also announced that it has forged partnerships with other developers — including titles by Microgaming — in order to bring even more content to the platform over time. Virgin Mobile Games is a web application, compatible with most smartphones and already features games like the popular Tomb Raider and Thunderstruck slots.

Virgin Games’ Chief Executive Officer, Simon Burridge, explained that “smartphone penetration now [exceeds] 40 percent in the UK” and that “[Virgin] is simply responding to this demand.” Burridge went on to state his company’s position, describing how the launch is occurring at “the right time in the company’s life, the industry’s life and [that] the technology is ready. It’s what our customers want and it’s where the online gaming industry is heading.”