BetFair Poker Lags behind Competition despite High-Profile Sponsorship

11/10/08 14:09

One of the most highly regarded online poker agents, BetFair Poker has been struggling to keep traffic and tables stocked even in light of their overall success within the industry. Despite solid sponsorships for the company’s poker offerings, management have expressed concern regarding the site’s ability to push ahead of competition.

BetFair were able to secure yet another year’s sponsorship of the World Series of Poker Europe (WSOPE) but have been disappointed by a lack of traffic growth thus far. The company has signed impressive acquisitions and made their poker client a well-known name within the UK but are still falling behind other industry giants like PokerStars. BetFair Poker was able to reach a high level of notoriety from the site’s inception just by virtue of its reputable betting service but has had a hard time drawing and keeping traffic at their poker service. Similarly, Ladbrokes, a well-known bookkeeping brand has had to fight a loss of revenue from their poker site even though they are still ranking just head of BetFair.

Although some may think that BetFair’s lack of growth could be attributed to an inability to enter the American market, the top five online poker clients in the world are currently composed of three other businesses which struggle with this same issue (PartyPoker, the iPoker Network and OnGame). The company seems to be hedging their bets on a signing of current player commodity, Michael Phelps but the Olympic athlete may be more likely to join DoylesRoom than the dwindling BetFair Poker.

Tags: poker

BetFair Poker Software Update

15/05/07 13:58

BETFAIR POKER MAKES MAJOR SOFTWARE UPDATE

BETFAIR POKER has completed the latest in a series of upgrades to its software.

Renamed “BETFAIR POKER Plus”, the software gives customers the most significant increase in capability since Betfair Poker re-launched its own poker platform in October 2006.

Among the 25 individual enhancements is the option to choose from a selection of different views for multi-tabling. The “old” view will remain an option but customers can now spawn connecting tables, detach and re-attach tables and re-size windows.

Improve multi-tabling functionality allows for up to 15 tables to be played at the same time and graphic and resolution are vastly improved. The default view has also been enlarged to improve visibility.

"The latest upgrade offers some major customer facing improvements and we have had very positive feedback. But we won’t be resting our laurels, we’ll continue to look to the future" said Betfair’s Head of Poker, Ben Fried.

BETFAIR POKER's software development team receives input from real players and continues to work closely with customers aiming to create an approachable, intuitive and forward-thinking poker platform.

Since launching on its own poker platform, BETFAIR POKERhas made 12 software updates.

If you are into Poker, be sure to give BETFAIR POKER a try!

Tags: poker