Massive Ladbrokes Bingo Promotions in Liverpool during Ad Shoot

28/09/08 12:40

Ladbrokes, one of Great Britain’s best known online bingo providers have launched an enormous advertising campaign in the city streets of Liverpool. The filming of an over-the-top commercial spot has already attracted the attention of a large number of city dwellers even before its slated airing on UK TV beginning next month.

The company grabbed publicity by floating giant bingo balls down the Liverpool streets to the amazement of onlookers. Giant spheres, some thirteen feet in diameter, were sent past major city landmarks where pedestrians often pushed them along their path. Video crew were set up to capture the event for the upcoming Ladbrokes bingo commercial which will soon see the footage edited to display the balls passing Liverpool landmarks such as St George’s Hall, the Steblel Fountain, the Liver Building and the Museum Steps. Ladbrokes’ Marketing Manager, Charlie Goodenough reported that his company was excited to carry out such a large-scale advertisement shoot and provide Liverpool citizens with some entertainment in the process.

M&S Saatchi were partnered with Ladbrokes to conceive the larger-than-life publicity stunt and have promised the inclusion of further edits depicting real-life renditions of bingo slang (such as the ‘two fat ladies’, ‘two little ducks’, ‘legs eleven’ calls and more). The advertising spot is intended for television use and is expected to begin regular rotation from mid-September onward.

Tags: bingo

Ladbrokes Joins With Microgaming Poker Network to Stimulate Business

18/08/08 20:26

The Microgaming Poker Network is one of online gambling’s leading networks and Ladbrokes decision to join with their service is set to hold great rewards for devotees of the site. Through increased traffic and greater benefits, Ladbrokes plans to expand their tournament and cash game options for users of the poker client.

John O’Reilly, Ladbrokes Managing Director of Remote Betting and Gaming said the move to join Microgaming was a natural one for the company in that they are hoping to offer wider fare for members and stimulate growth. Through the partnership, Ladbrokes will be able to offer higher-stakes games as well as increase their potential demographic base and notoriety while maintaining their existing features. The company may have been motivated by a 6.4 percent decline in profits during the first half of 2008 but ultimately the move is a wise one which should increase the site’s popularity while allowing them the necessary movement to keep positive site elements intact. Customer service and brand-based franchising have been stated as being at the top of Ladbrokes agenda as they continue aiming for organic business growth.

Ladbrokes is already one of the premier online poker sites within the industry and their decision to join Microgaming may be just the push needed to put them on top in the near future. Players who use the site should be happy with the move and looking forward to additional content in the near future.

Tags: poker

Ladbrokes Casino Review

20/04/08 12:45

We have just published a review of the Ladbrokes Casino here at Findabet.co.uk. Ladbrokes are a very established brand in the UK with over 2200 high street betting shops. They have chosen the Microgaming Viper Software platform for their Casino and this includes Flash based instant play games, allowing you to play on your Mac as well as PC.

The download Casino is PC only but does have fantastic graphics and gameplay from a trusted brand.

Check out the review of Ladbrokes Casino, or go straight to the Casino to play.

Tags: ladbrokes, casino