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Online Bingo Becomes Serious Contender for the Title of Top Internet Game

A recent traffic report from Google has finally called poker’s place as the top online gambling game into question. The statistics demonstrate a failing internet poker revenue stream while virtual bingo continues to increase in popularity despite a troubled economy which is affecting nearly every other business sector.

Online Poker remained the most successful online gaming choice (with massive profits and steady traffic) through until near the end of 2008’s first quarter and has only begun to fall from its once untouchable position in recent time. Internet bingo has always been a serious competitor within the gaming market but the past few months have seen the pastime almost entirely supplanting poker within the gambling world. Commentators suggest that the massive push from bingo advertisers (via popular television show spots, Google advertisement, radio and giant publicity events) may be responsible for raising mainstream awareness of the game and thus tapping into demographic markets who may have been slow to transfer their playtime to the computer.

The popularity of
bingo, especially in the United Kingdom, seems in no danger of slowing down as associated gaming corporations are rewarded with steady business profits but the future of smaller online poker services may be uncertain. With the percentage of remote gamers constantly on the rise in Britain and the closing of brick-and-mortar bingo halls forcing fans toward new methods of play, the increasing success of online bingo should continue for some time.

Google Repeals Gambling Advertisement Bans in the UK

Search-engine giant, Google has announced that it will soon be allowing UK gambling ads through its services in a turn against the 2004 global ban against this very practice. By effect of this new effort Google will now be able to support gambling advertisements from registered companies in England, Scotland and Wales.

UK internet users can expect to begin seeing gambling spots through their computers starting early next week as Friday marks the first day of the repeal. Google was able to allow their platform’s advertisement support through a clause which necessitates that every participating company be registered under the Gambling Commission or National Regulator (the latter for those businesses within the European Economic Area). Search-engine advertisements will be filed through Google’s filters. The powerful corporation has revealed that gambling ads will be screened as ‘not family-safe’ and will therefore only show up for users without any filters applied in their settings.

James Cashmore, Google’s entertainment and media leader told press that the decision to change their position on advertising was based on a careful review of their British policies. The repeal will allow premier gambling sites the opportunity to reach a far greater audience than ever before. Gibraltar-based companies who normally lack UK market penetration (such as 888.Com and PartyGaming) will now be able to take advantage of the Google repeal to great effect.