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BetFair Poker Lags behind Competition despite High-Profile Sponsorship

One of the most highly regarded online poker agents, BetFair Poker has been struggling to keep traffic and tables stocked even in light of their overall success within the industry. Despite solid sponsorships for the company’s poker offerings, management have expressed concern regarding the site’s ability to push ahead of competition.

BetFair were able to secure yet another year’s sponsorship of the World Series of Poker Europe (WSOPE) but have been disappointed by a lack of traffic growth thus far. The company has signed impressive acquisitions and made their poker client a well-known name within the UK but are still falling behind other industry giants like PokerStars. BetFair Poker was able to reach a high level of notoriety from the site’s inception just by virtue of its reputable betting service but has had a hard time drawing and keeping traffic at their poker service. Similarly, Ladbrokes, a well-known bookkeeping brand has had to fight a loss of revenue from their poker site even though they are still ranking just head of BetFair.

Although some may think that BetFair’s lack of growth could be attributed to an inability to enter the American market, the top five online poker clients in the world are currently composed of three other businesses which struggle with this same issue (PartyPoker, the iPoker Network and OnGame). The company seems to be hedging their bets on a signing of current player commodity, Michael Phelps but the Olympic athlete may be more likely to join DoylesRoom than the dwindling BetFair Poker.