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BetFair Opens World Series of Poker 2011 Entry Promos

Sportsbooker and online gaming network, BetFair, has just launched a number of promotional offers that aim to give members of its poker site a chance to win their entry to the fast-approaching World Series of Poker (WSOP) 2011. Talented, amateur players now have the opportunity they need to compete in the massive tournament series and try their hand at breaking into the professional ranks.

The Good, the Bad and the Ugly promotion has already begun and will run through until near the end of May while offering up a staggering $150,000 in seats. BetFair Poker fans can compete in a $70,000 points race that will ultimately see the top three players winning seats to the poker season’s most prestigious tournament series — the WSOP. Competitors that place between the 150th and fourth position will also be able to claim a partial share in $40,000 of cash prizes. The Good, the Bad and the Ugly will be run alongside the 6-Shooter promo. 6-Shooter allows BetFair members to compete for seats in an early July tournament series that will ultimately award winners with $5,700 WSOP side event prize packages.

BetFair’s The Good, the Bad and the Ugly is available now and will run until Friday, 27th May 2011 while 6-Shooter preliminaries take place throughout April and May before final tournaments run from 1st to 6th July, 2011. The BetFair $2,500 Welcome Freeroll will also change during the WSOP 2011 lead-up, occurring less often but rewarding winners with WSOP side event packages and satellite tickets.

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BetFair Poker Joins Ongame Network Limited and Gives Back to Fans

It’s fairly common to see online gambling companies merging and partnering with other corporations but it’s quite rare that such an event actually leads to rewards for members of the sites in question. BetFair Poker, one of the industry’s most successful online poker websites, is breaking the mold however by joining Ongame Network Limited and sharing an increase in liquidity with site members.

Ongame Network Limited (a subsidiary of Bwin Interactive Entertainment AG) is the owner of the P5 Poker Engine and will be adding BetFair to its global network by the end of this month. This deal will see a number of changes to the poker site such as an increase in revenue, a greater number of available players and rooms at any time and the implementation of the P5 Poker Engine. Perhaps most exciting, BetFair will celebrate the move by offering up $500,000 in new promotions. These will kick off on 27th July and carry on through until 20th August.  

Registered members of BetFair Poker can expect to see big changes toward the end of July and ongoing promotions and site improvements into the future. The most exciting events to watch out for include twice daily $500 freerolls (with no entry requirements), a $60,000 rake race (that promises cash rewards to the top 100 competitors) and leaderboard competitions with $30,000 in cash available to winners.

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BetFair Poker Lags behind Competition despite High-Profile Sponsorship

One of the most highly regarded online poker agents, BetFair Poker has been struggling to keep traffic and tables stocked even in light of their overall success within the industry. Despite solid sponsorships for the company’s poker offerings, management have expressed concern regarding the site’s ability to push ahead of competition.

BetFair were able to secure yet another year’s sponsorship of the World Series of Poker Europe (WSOPE) but have been disappointed by a lack of traffic growth thus far. The company has signed impressive acquisitions and made their poker client a well-known name within the UK but are still falling behind other industry giants like PokerStars. BetFair Poker was able to reach a high level of notoriety from the site’s inception just by virtue of its reputable betting service but has had a hard time drawing and keeping traffic at their poker service. Similarly, Ladbrokes, a well-known bookkeeping brand has had to fight a loss of revenue from their poker site even though they are still ranking just head of BetFair.

Although some may think that BetFair’s lack of growth could be attributed to an inability to enter the American market, the top five online poker clients in the world are currently composed of three other businesses which struggle with this same issue (PartyPoker, the iPoker Network and OnGame). The company seems to be hedging their bets on a signing of current player commodity, Michael Phelps but the Olympic athlete may be more likely to join DoylesRoom than the dwindling BetFair Poker.

BetFair Poker Software Update


BETFAIR POKER has completed the latest in a series of upgrades to its software.

Renamed “BETFAIR POKER Plus”, the software gives customers the most significant increase in capability since Betfair Poker re-launched its own poker platform in October 2006.

Among the 25 individual enhancements is the option to choose from a selection of different views for multi-tabling. The “old” view will remain an option but customers can now spawn connecting tables, detach and re-attach tables and re-size windows.

Improve multi-tabling functionality allows for up to 15 tables to be played at the same time and graphic and resolution are vastly improved. The default view has also been enlarged to improve visibility.

"The latest upgrade offers some major customer facing improvements and we have had very positive feedback. But we won’t be resting our laurels, we’ll continue to look to the future" said Betfair’s Head of Poker, Ben Fried.

BETFAIR POKER's software development team receives input from real players and continues to work closely with customers aiming to create an approachable, intuitive and forward-thinking poker platform.

Since launching on its own poker platform, BETFAIR POKERhas made 12 software updates.

If you are into Poker, be sure to give BETFAIR POKER a try!