Gala Bingo and Southern Electric Go Green in Advertising Campaign
01/12/08 21:35 Filed in: Bingo News | Gala Bingo
Gala Bingo is catching on to the environmental bandwagon with the recent announcement of the company’s plan to launch a massive, green-centered advertising campaign. Through a partnership with Southern Electric both of the companies hope to raise awareness regarding social and financial issues concerning the fate of the planet.
Gala Bingo and Southern Electric has just driven their message past Parliament with the already underway campaign aimed at providing details concerning CO2 emissions, energy conservation and the consumer savings possible through a ‘green’ lifestyle. While touting a slogan of “Save Energy, Save Money” on lorries traveling across the United Kingdom the two companies have also arranged great giveaways to get more people on board. Gala Bingo halls and Sue Ryder shops throughout Great Britain will be carrying energy-efficient light-bulbs to hand out (until the three million unit stock dries up). The idea is to get the average consumer to become aware of the longevity of the bulbs in an attempt to switch away from traditional, more wasteful bulbs.
Head of corporate social responsibility at Gala Bingo, Colin Morgan told press that the initiative with Southern Electric fits perfectly into the existing mandates put forth for Gala Bingo in their social responsibility program. The gigantic advertisement push should prove to be mutually beneficial for all parties involved and hopefully assist in paving the way toward a greener future for the UK.
Gala Bingo and Southern Electric has just driven their message past Parliament with the already underway campaign aimed at providing details concerning CO2 emissions, energy conservation and the consumer savings possible through a ‘green’ lifestyle. While touting a slogan of “Save Energy, Save Money” on lorries traveling across the United Kingdom the two companies have also arranged great giveaways to get more people on board. Gala Bingo halls and Sue Ryder shops throughout Great Britain will be carrying energy-efficient light-bulbs to hand out (until the three million unit stock dries up). The idea is to get the average consumer to become aware of the longevity of the bulbs in an attempt to switch away from traditional, more wasteful bulbs.
Head of corporate social responsibility at Gala Bingo, Colin Morgan told press that the initiative with Southern Electric fits perfectly into the existing mandates put forth for Gala Bingo in their social responsibility program. The gigantic advertisement push should prove to be mutually beneficial for all parties involved and hopefully assist in paving the way toward a greener future for the UK.
