Gus Hansen Returns to Full Tilt Poker as Brand Ambassador
01/02/13 09:32 Filed in: Poker | Poker News
Since its purchase by former competitor, PokerStars, Full Tilt Poker has appeared to be overcoming its troubled past and embracing a brighter future. As a sign of its renewed place as a major player in the online poker market, the site has re-hired former brand ambassador Gus Hansen.
A year ago it would have been difficult to imagine that Full Tilt Poker would recover from its legal troubles to the point that it would once again be hiring poker professionals as sponsors again, but this is exactly what the site has recently reported. When Full Tilt re-opens for business on 6th November, allowing members to wager real money again, it will also have Denmark's Gus 'The Great Dane' Hansen helping to spread word of its resurrection. Hansen is an highly accomplished poker player, having won three World Poker Tour titles, a World Series of Poker Europe bracelet and the 2007 Aussie Millions' main event. He has also earned more than $11.2 million throughout his career and previously enjoyed sponsorship as one of Full Tilt Poker's Red Pro members. With the re-launch of his sponsor site Hansen will be returning to his old job as a brand ambassador to a website that is in dire need of a public relations boost.
Sarne Lightman, Full Tilt Poker's Marketing Head, told press that his company is "thrilled to have [Hansen] return as an ambassador" while hinting at upcoming promotions and the addition of even more professionals to Full Tilt's sponsored team. Gus Hansen himself said that he is "very excited to represent the industry's most authentic poker brand" and that returning to Full Tilt Poker "[felt] like coming home."
A year ago it would have been difficult to imagine that Full Tilt Poker would recover from its legal troubles to the point that it would once again be hiring poker professionals as sponsors again, but this is exactly what the site has recently reported. When Full Tilt re-opens for business on 6th November, allowing members to wager real money again, it will also have Denmark's Gus 'The Great Dane' Hansen helping to spread word of its resurrection. Hansen is an highly accomplished poker player, having won three World Poker Tour titles, a World Series of Poker Europe bracelet and the 2007 Aussie Millions' main event. He has also earned more than $11.2 million throughout his career and previously enjoyed sponsorship as one of Full Tilt Poker's Red Pro members. With the re-launch of his sponsor site Hansen will be returning to his old job as a brand ambassador to a website that is in dire need of a public relations boost.
Sarne Lightman, Full Tilt Poker's Marketing Head, told press that his company is "thrilled to have [Hansen] return as an ambassador" while hinting at upcoming promotions and the addition of even more professionals to Full Tilt's sponsored team. Gus Hansen himself said that he is "very excited to represent the industry's most authentic poker brand" and that returning to Full Tilt Poker "[felt] like coming home."
