Ladbrokes Pares Down Accessibility by Removing Language Support
02/12/10 16:23 Filed in: Ladbrokes
Ladbrokes has been known for its robust language support in the past but now, with the popular gaming network’s recent decision to remove part of its feature set, this is looking to change. The company has recently announced that it will pare down its currency and linguistic support options in the near future, cutting down on aspects of its international business in order to hone its focus on select markets.
The online gaming giant is set to remove many of its current sub-sites, moving to only 13 region-specific sites, the support of 17 currencies and a step down to only nine languages. English, Danish, Swedish, Greek, Chinese, Spanish, Polish, Thai and German will remain but players that prefer to play in Czech, Finnish, Croatian, Bulgarian, Norwegian, Hungarian, Portuguese, Russian, Slovenian, Slovakian and Romanian will no longer enjoy Ladbrokes support. The gambling network considers the removed currencies and languages to be unessential for future success and, although this is bad news for affected markets, remaining support areas can look to enjoy bigger and better promotions in the near future.
Ladbrokes players from different markets are sure to be upset by the company’s decision to remove its previously substantial list of regional offerings. The reduction is due to Ladbrokes’ revamp of their operating plan (based on a recent review of viable online gaming regions) and is meant to strengthen support for remaining markets while minimizing corporate spending.
The online gaming giant is set to remove many of its current sub-sites, moving to only 13 region-specific sites, the support of 17 currencies and a step down to only nine languages. English, Danish, Swedish, Greek, Chinese, Spanish, Polish, Thai and German will remain but players that prefer to play in Czech, Finnish, Croatian, Bulgarian, Norwegian, Hungarian, Portuguese, Russian, Slovenian, Slovakian and Romanian will no longer enjoy Ladbrokes support. The gambling network considers the removed currencies and languages to be unessential for future success and, although this is bad news for affected markets, remaining support areas can look to enjoy bigger and better promotions in the near future.
Ladbrokes players from different markets are sure to be upset by the company’s decision to remove its previously substantial list of regional offerings. The reduction is due to Ladbrokes’ revamp of their operating plan (based on a recent review of viable online gaming regions) and is meant to strengthen support for remaining markets while minimizing corporate spending.
