Party Poker Advertisement Banned
Party Poker Advertisement BannedYet another online gambling advertisement has been removed from broadcasting schedules as the ASA targeted Party Poker’s newest campaign spot. After an evaluation by the regulatory ASA committee the magazine ad was declared as misleading and was thus decided as worthy of banning from future use.
The massively popular UK poker site recently launched an advertisement campaign in promotion of its $2 million prize pool game. After the filing of a single public complaint, ASA investigators examined the ad’s questionable content, a phrase reading “Players win more at Party Poker” and a small piece of text stating the reference of “Poker Players Research Ltd. Opinion Poll, May 08, Sample size 10,000”. The ASA released a statement regarding their final verdict that explained the rationale behind the removal of Party Poker’s spot, citing the possibility that many readers would misinterpret the advertisement as concrete proof that Party Poker has the largest number of winners amongst competing sites while this ‘fact‘ is unsubstantiated.
The ASA is notoriously critical of even remotely questionable advertisement campaigns from the online gambling industry, hoping to combat addiction through rigorous screening and censoring programs. While many of the removed ads’ offensiveness may be fairly debatable the motive behind the work is often in the interest of gamers themselves, a fact made clear by the censure of Party Poker’s aforementioned ad.