PKR.com Branches Into Social Media with New Facebook App
Social media makes up a huge part of a modern business’ success and PKR.com, the critically acclaimed online poker network, is using this fact to boost their brand awareness and customer engagement. The latest social strategy from PKR involves the launch of a brand new Facebook app and an innovative way for the site’s members to win prizes while following along with the 2012 World Series of Poker (WSOP).
PKR’s new Facebook app — Fantasy Poker League — allows users to create a personalized team of eight poker pros (from a list of 180 well-known names) in either a public or private league. App users then take on the role of a league manager and watch to see how their team performs across the 59 events of the 2012 WSOP. Points are awarded depending on the real world wins and losses of the selected players. The user who creates the most successful poker team will receive an iPad 3. Those who place below the champion will be given poker chip sets that commemorate their participation.
Dan Grant, PKR.com’s Community Manager, explained the concept behind his company’s new app by detailing how the poker world lacked a proper fantasy sports option for its biggest annual event. His statement mentioned that Fantasy Poker League should help fans to follow “poker’s biggest stars more closely and [share] in their success.” The app is PKR’s first on Facebook.
PKR’s new Facebook app — Fantasy Poker League — allows users to create a personalized team of eight poker pros (from a list of 180 well-known names) in either a public or private league. App users then take on the role of a league manager and watch to see how their team performs across the 59 events of the 2012 WSOP. Points are awarded depending on the real world wins and losses of the selected players. The user who creates the most successful poker team will receive an iPad 3. Those who place below the champion will be given poker chip sets that commemorate their participation.
Dan Grant, PKR.com’s Community Manager, explained the concept behind his company’s new app by detailing how the poker world lacked a proper fantasy sports option for its biggest annual event. His statement mentioned that Fantasy Poker League should help fans to follow “poker’s biggest stars more closely and [share] in their success.” The app is PKR’s first on Facebook.
