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PokerStars Advertisement Banned by UK Committee

The British Advertising Standards Authority has banned yet another gambling ad which they deem irresponsible. This time the removed ad was the product of Isle of Man based company, PokerStars and featured only the picture of a player and a quote regarding his stance on how to succeed in the game.

PokerStars launched their ‘Play Mind Games’ advertising campaign a short while before having one of the posters removed. The material in question may seem tame but the ASA’s verdict found it inappropriate enough to level the charges set against it. The PokerStars poster features card playing professional, Daniel Negreanu holding a hockey stick with the quote, “Poker is a sport of courage, conviction and confidence” placed underneath his image. The ASA argued that the advertisement likened poker to sexual conquest and self-improvement, traits that the committee decided shouldn’t be seen by impressionable children and young adults. PokerStar’s spot was criticized as offering a path to personal growth through gambling even though the company replied that this was not, in any manner their intention.

The popular poker business maintained that the quote on Negreanu’s poster referred only to the game itself and aspects of it that players view as valuable characteristics. Despite PokerStar’s seemingly appropriate rebuttal the ASA still managed to ban the poster so it will not be available for public use again.