Wink Bingo Grabs Attention with Latest Advertisement
Wink Bingo Grabs Attention with Latest AdvertisementWink Bingo is making big waves with their most recent advertising spot; a Fred Astaire styled effort meant to depict the joy of a great bingo win. Using a bit of special effects and a lot of ingenuity, the advertisement is proving to be a hit with the British public as it begins to air this month across the United Kingdom.
The Wink Bingo advertisement is simple but extremely effective. It depicts a woman winning at bingo on her laptop before breaking out in a dance that has her moving across the walls and ceiling of the room, defying gravity through the apparent magic of a bingo victory. Wink Bingo set up a specially designed room for the filming of the ad with the help of effects company Artem. A trained dancer/actress was hired to perform a jubilant routine while balancing precariously against the room moving around her on a custom built, mechanical rig. Some post-production touches were added to increase the natural look of her movements but the foundation of the piece was all performed with authentic, physical efforts.
The spot was created by Spacebar Media, a relatively new company in the advertising industry. Spacebar took inspiration from a 1950s dance routine performed by Fred Astaire (the famous wall and ceiling dance) and took the idea into the 21st century with only a modest budget and some real creativity. The advertisement is entitled “Celebration” and is scheduled to run until the beginning of this June.