Wink Bingo Embrace Social Networking
Wink Bingo Embrace Social NetworkingNot being strangers to internet trends, Wink Bingo has embraced the massively influential movement of social networking as their newest platform for gaining publicity with their site. After launching fan pages and other interactive features through a Facebook profile Wink has now gone a few steps further, ensuring continued interest through social networking promos.
The Little O promotion is the first instance of this wider plan and is a marketing tactic intended to drum up interest for the Winktastic Big O £250,000 jackpot game set to take place on 13th September. Using a Facebook fan page Wink Bingo has managed to combine information with a tie-in contest in order to draw the most possible publicity from the already exciting jackpot.
The Little O promotion saw trivia questions posted on the Wink Bingo fan page. Fans answered the question via email and Wink awarded 10 free tickets to the Big O game to the first correct answer (and every tenth correct answer afterward until a limit of 100 was reached). The large number of fans added to the profile clearly demonstrates the success of such a innovative promotion.
The Little O fan page is further supplemented with other incentives as well, including giveaways like 5,000 loyalty points for every 50th fan subscribed to the profile. Wink Bingo’s decision to factor popular social networking services such as Facebook into their marketing plans demonstrates an intelligent recognition of new media and progressive advertising.