Paddy Power Poker Becomes UK News Betting Sponsor, Expands Into America
02/04/14 09:10 Filed in: Poker
Online gaming network, Paddy Power Poker, has just announced a number of business decisions that will see the company moving in exciting new directions. These include new advertising deals and an effort to gain operating licenses in American markets.
First of the new moves is a partnership between Paddy Power Poker and one of the United Kingdom's top news providers. The online gaming network has signed on as a sponsor for News UK's Premier League content and will soon be able to place betting advertisements within mobile news apps for the Sunday Times, The Sun and The Times. For a total of three seasons, Paddy Power will enjoy the ability to spread awareness of its brand through one of the nation's most highly visited football news sources. Tom Wyse, Paddy Power Poker's Head of Media, attributed the partnership to the fact that "football plays a huge part in both [News UK and Paddy Power's] businesses."
Paddy Power Poker has also begun the process of expanding its business in the United States. The company recently told press that it has made the preliminary move of applying for a New Jersey gaming license. Speaking of the decision to broaden its American market share, Paddy Power's Communications Director said that the gambling site is currently positioning itself in order to "make sure that we're in place and ready" if further opportunities to increase its presence in the United States arise.
First of the new moves is a partnership between Paddy Power Poker and one of the United Kingdom's top news providers. The online gaming network has signed on as a sponsor for News UK's Premier League content and will soon be able to place betting advertisements within mobile news apps for the Sunday Times, The Sun and The Times. For a total of three seasons, Paddy Power will enjoy the ability to spread awareness of its brand through one of the nation's most highly visited football news sources. Tom Wyse, Paddy Power Poker's Head of Media, attributed the partnership to the fact that "football plays a huge part in both [News UK and Paddy Power's] businesses."
Paddy Power Poker has also begun the process of expanding its business in the United States. The company recently told press that it has made the preliminary move of applying for a New Jersey gaming license. Speaking of the decision to broaden its American market share, Paddy Power's Communications Director said that the gambling site is currently positioning itself in order to "make sure that we're in place and ready" if further opportunities to increase its presence in the United States arise.
