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UltimateBet Signs Prahlad Friedman to Team UltimateBet

Team UltimateBet sponsors some of the poker world’s finest players to represent their brand and compete in both online and offline events. Now, with their decision to sign Prahlad Friedman, a professional competitor with serious talent, they’ve managed to add yet another asset to their world renowned team.

Friedman has long been considered an impossible player to sign, refusing to accept sponsorship from any of the major teams throughout his career to date. Now, however, the 32 year old pro has been locked down by UltimateBet and agreed to act as one of the popular website’s representatives. Prahlad Friedman is certainly no rookie and has been active in the professional poker scene for many years. His most notable accomplishments include a WPT Legends of Poker title, a WSOP bracelet and millions of dollars in collected winnings. Friedman is also well known for his aggressiveness at high-stakes tables and apparent fearlessness in playing even the most expensive hands.

Considering that Team UltimateBet recently lost two of their most recognizable (and successful) members — Annie Duke and Phil Hellmuth —their signing of Prahlad Friedman comes just in time. They plan to celebrate their good fortune by running several (currently unannounced) promotions that feature Friedman in some manner. UltimateBet members that want to try their luck against Friedman now can make use of the site’s UltimateBuddy feature to track him down while he’s active at the tables.