Vic Reeves Ends Sponsorship of 888 Ladies
After a long history of acting as the celebrity face of 888 Ladies Bingo, Vic Reeves, has left the service. The popular bingo network is now without a famous representative and is in need of a replacement endorsement figure after the end of Reeves’ twelve-month 888 Ladies Bingo contract.
Fans of the site will be disappointed to see that Reeves has moved on from his previous place as the real-life mascot of 888 Ladies Bingo but many industry observers aren’t surprised. Most celebrity representatives have a short career with bingo companies, acting as mascots for only the brief period of time their contract affords. The site is still home to several other notable celebrities however and Reeves’ spot could very well be filled by ex-Eastenders star, Joe Swash who still maintains a significant presence at the network. While Vic Reeves provided a recognizable and humorous role as 888 Ladies Bingo advertising lynchpin, Swash has also acted as an important star for promotional events such as the recent Joe Swash Valentine’s Day competition that saw the celebrity share lunch with a lucky winner.
Reeves is not the only celebrity to vanish from their duties as the face of a bingo company. Foxy Bingo recently lost Jordan (Katie Price) around the same time that Sharon Osbourne left Gala behind. Alison Hammond at Crown Bingo now stands alone as one of the few celebrities still active at a promotional level for any of the major UK bingo services.
Fans of the site will be disappointed to see that Reeves has moved on from his previous place as the real-life mascot of 888 Ladies Bingo but many industry observers aren’t surprised. Most celebrity representatives have a short career with bingo companies, acting as mascots for only the brief period of time their contract affords. The site is still home to several other notable celebrities however and Reeves’ spot could very well be filled by ex-Eastenders star, Joe Swash who still maintains a significant presence at the network. While Vic Reeves provided a recognizable and humorous role as 888 Ladies Bingo advertising lynchpin, Swash has also acted as an important star for promotional events such as the recent Joe Swash Valentine’s Day competition that saw the celebrity share lunch with a lucky winner.
Reeves is not the only celebrity to vanish from their duties as the face of a bingo company. Foxy Bingo recently lost Jordan (Katie Price) around the same time that Sharon Osbourne left Gala behind. Alison Hammond at Crown Bingo now stands alone as one of the few celebrities still active at a promotional level for any of the major UK bingo services.
