William Hill Succeeds in Enormous Fundraising Event
October of 2008 saw William Hill Bingo offering up a charity event that sought to raise money for breast cancer treatment. Now the New Year has lead to the company’s announcement of the total proceeds garnered by their fundraising promotion and the overwhelming success of their efforts.
William Hill Bingo has released information from their Breast Cancer Awareness campaign, detailing the £41,000 that donations from their three-month event yielded. The company gathered charitable proceeds through a Pink Ribbon Game series with simple donation guidelines. Any William Hill Bingo player that entered into one of the appropriately designated games was automatically assisting the company in their donations. William Hill provided ten percent of their Pink Ribbon Game proceeds to the charity along with a special £10 match for eligible new users. The final sum was officially donated to the Breast Cancer Care charity in January.
Market research has provided demographic details that show bingo as a game enjoyed by a largely female audience and William Hill Bingo was clever to take advantage of their user-base in order to support a deserving charity from an ideal platform. No word has been given yet as to whether William Hill Bingo players can expect to see a return of the charity late this year but the £41,000 donation made this month makes it seem quite likely.
William Hill Bingo has released information from their Breast Cancer Awareness campaign, detailing the £41,000 that donations from their three-month event yielded. The company gathered charitable proceeds through a Pink Ribbon Game series with simple donation guidelines. Any William Hill Bingo player that entered into one of the appropriately designated games was automatically assisting the company in their donations. William Hill provided ten percent of their Pink Ribbon Game proceeds to the charity along with a special £10 match for eligible new users. The final sum was officially donated to the Breast Cancer Care charity in January.
Market research has provided demographic details that show bingo as a game enjoyed by a largely female audience and William Hill Bingo was clever to take advantage of their user-base in order to support a deserving charity from an ideal platform. No word has been given yet as to whether William Hill Bingo players can expect to see a return of the charity late this year but the £41,000 donation made this month makes it seem quite likely.
