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Paddy Power Virgin and BetFred Casino Software Developer IGT Innovates with New Game

International Game Technology (IGT) is a popular software developer whose work can be found on well loved sites like Paddy Power Casino, Virgin Casino and BetFred Casino. Now, with the release of its brand new game, Star Trek: Against All Odds, IGT is looking to revolutionize online casino play with one of its most involved titles to date.

IGT's latest game takes its theme (and some video clips) from 2009's Star Trek feature film. While licensed casino games are nothing new the real hook of Star Trek: Against All Odds involves the introduction of the kind of arcade-style skill systems typically found in videogames. The addition of an innovative new bonus mode (Enterprise Defender Bonus) enhances the game with a shoot 'em up gameplay feature that sees players given 45 seconds to take down incoming missiles. Performance during this bonus round can leads to awards multiplying up to 22,500 times. Regardless of the skills they're able to display during Enterprise Defender Bonus, Against All Odds comes packed with potential earnings through lucrative nine wheel bonuses and bi-directional payouts.

A statement from IGT's Europe, Middle East and Africa Interactive Commercial Director described Star Trek: Against All Odds as a title with "engaging gameplay" that will work to "[give the game] universal appeal." Members of IGT powered sites (such as Paddy Power, Virgin and BetFred's online casino offerings) will be able to try Against All Odds for themselves in the near future.

Paddy Power and 888 Share Strong Earnings Reports for First Half of 2012

While the global economy may not be at its strongest, online gaming networks Paddy Power and 888 have just shared figures that demonstrate that they're remaining unaffected by the recession. Reports from the two companies show that their earnings in the first half of 2012 increased, demonstrating a sunny future for two of online gaming's most popular brands.
      's 2012 has been a good one, its key financial indicators showing a 21% increase in revenue alongside boosts in other important areas. A 2% decline in 888's bingo revenue has done little to slow the company down. Brian Mattingley, 888's CEO, was happy to discuss his business' favourable first half of the year. Mattingley said that much of the success comes from a "tremendous increase in customer numbers" and credited "improvements in [888's] product offering." Paddy Power posted similarly positive figures for the first half of 2012, reporting a (pre-tax) profit increase of 21%, growth in the Australian market, a 50% increase in customer acquisition and a 41% growth in active customers. Paddy Power's CEO, Patrick Kennedy, stated that the company's 2012 success was due to a strong focus on "[promoting] our brand, products and Money-Back Specials."
                Mattingley said that 2012's earnings — "the highest revenues in the history of 888" — will be directed toward increasing investment in the United States and Spain while also improving 888's mobile and desktop software. Paddy Power's Kennedy described plans to continue focus on business expansion after its successful launch in Italy this year.

Paddy Power Poker Launches New Oktoberfest Themed Promotion

Paddy Power Poker is already making big plans for this year’s Oktoberfest. In order to help celebrate the world famous beer festival the poker network has just launched a new promotion that will send three lucky competitors to Munich, Germany to celebrate the event in style.
                Paddy Power’s Pokertoberfest has already begun and will run until 9
th September. The promotion requires Paddy Power members to register for the event before they’re sorted into different competition categories based on their past performance. Players with 500 Power Points (or more) are automatically entered into the €4,500 Pokertoberfest Freeroll — an event that offers a chance at a share of €1,000 in cash and/or an Oktoberfest prize package. Paddy Power members who have participated in a grand final leaderboard and three points races will be able to compete in a freeroll that comes with €7,750 and, for the event’s winner, an Oktoberfest prize package. Players who have won two points races and a grand final leaderboard will be able to play in yet another event that comes with €6,750 and an Oktoberfest package. The three Pokertoberfest prize packages are valued at €3,500 and include a sightseeing trip through Munich (sponsored by Segway), a guided tour of the city’s best restaurants and eateries, two nights of accommodations, VIP dinners, free entry and, of course, access to one of the best Oktoberfest parties taking place at one of Munich’s nightclubs.
                A statement from Paddy Power Poker described its Pokertoberfest as a great “way to banish the summer blues” and “hit Oktoberfest this autumn with some of [Paddy’s] loyal players.”

Paddy Power Casino Signs Mobile Game Supply Deal with Playtech

Fans of online gaming will be pleased to hear the most recent news from Paddy Power. The company, having just inked a deal with industry-leading software developer Playtech, is now set to bring a new line-up of fantastic games to portable devices.

Paddy Power’s deal with Playtech marks the first time the two companies have made a software supply deal since the latter organization acquired Mobenga, developers who specialize in creating games for mobile devices. This agreement means that Paddy Power members will now be able to play a total of nine new games (including a number of different slots options alongside blackjack and roulette) while on the go. Playtech gained access to Mobenga’s skill in mobile game development after last year’s acquisition and this new deal with Paddy Power should help to bring their catalogue of titles to more players than ever before. Playtech mentioned that the joint venture between itself and Paddy Power will not only benefit the businesses themselves, but also help consumers by giving them a way to access a large number of mobile games from a single, streamlined application.

Playtech’s Head of Mobile, Daniel Orkan, described the deal as “a milestone [in] terms of merging Playtech and Mobenga’s expertise” while adding that his company expects the “venture with Paddy Power to be a great mutual success, setting the stage for future developments.” Members of sites from the Paddy Power network will be able to play the new games in the very near future.

Paddy Power’s Casino Offering Updates with Playtech Software

Paddy Power, one of the internet’s most popular gaming networks, has just given its fans a new reason to log onto their favourite service: a software overhaul that looks to improve on the casino site’s gaming line-up and usability. The Paddy Power re-launch makes use of software developer Playtech’s library of titles and proven talent in creating new online games.

The site improvements, now available for Paddy Power members to try out for themselves, were launched this week as part of a site-wide makeover. Playtech’s technology has updated the network’s range of casino titles (including new table and card games and slots) and introduces branded content across the sites as well. Paddy Poker’s Cristopher Coyne and Denise Dunne told press that “Playtech was chosen following a rigorous selection process” and that it believes the new software “will significantly enhance our online offering.”

Playtech’s work with Paddy Power is sure to make the site’s range of betting and gaming options easier — and more enjoyable — to use than ever before. Combined with its announcement of a month-long Points Race promotion (which will award $10,000 and entry to the iPoker Online Poker Series), at its poker site, Paddy Power members are sure to be delighted with the new additions hitting the network this October.

Paddy Power Rolls Out New Mobile Games

Paddy Power, an industry leading online gaming network, has always been quick to seize on opportunities that bring their service to as many players as possible. Now, in a recent move that follows this tradition, the company is expanding on its previous forays into mobile gaming by releasing even more titles for on-the-go users to enjoy.

The new mobile games from Paddy Power have been created in partnership with software developer, International Game Technology (IGT). IGT and Paddy, after months of work, have now announced a wide range of fresh games that include smartphone-ready iterations of Jacks or Better video poker, 20+ Blackjack, Cleopatra, Monopoly Multiplier and much more. IGT formed its interactive division, specializing in the creation of mobile gaming software, after it merged with WagerWorks and Million 2-1 last December. Paddy Power signed a deal with the developers shortly after this move and can be expected to release even more new portable titles through the partnership in the near future.

Paddy Power’s decision to embrace mobile gaming is part of the online gaming industry’s wider trend in transitioning to smartphone-user support. As sophisticated devices continue to become more popular with a wide range of users, Paddy and IGT appear to be in an ideal position for capitalizing on the growing market. Both the recent and upcoming Paddy Power releases are designed for use with iPhones, iPads, the iPod Touch and Android smartphones.

Paddy Power Offers Football Themed Freeroll Competition and More

Football fans with memberships at Paddy Power Poker were recently able to get into a promotion geared specifically toward their interests. The online poker site had announced a freeroll competition that saw winners taking home a shirt signed by Barcelona star Lionel Messi.

Talented players that wanted to own a unique piece of sports memorabilia were able to sit down at Paddy Power Poker to duke it out with competitors for their chance to win. Messi, a Barcelona midfielder, had donated a shirt from his team, complete with his signature — a prize that drove a number of enthusiasts to the Paddy Power tables. Alongside this, Paddy offered up 20 UEFA Champions League final bets (valued at £10) that gave the highest-ranking 20 competitors a complementary betting opportunity.

Paddy Power Poker regularly hosts great freerolls and other promotions that are designed to drum up extra interest in their site. Following the football freeroll, Paddy announced that it would be hosting more than two dozen guaranteed prize tournaments through 28th May to 12th June. These tournaments come complete with discounted buy-ins that will reach to up to 80 percent off. Players taking part in events throughout the first week will also receive a free token for entry into the 11th June Sunday $250,000 Mega Satellite and another token for the 18th June Sunday $200,000 Mega Satellite.

Paddy Power Unveils iPad Supported Gaming and Wagering

Successful online bookkeeper and gaming platform, Paddy Power, is looking to provide a convenient new way for iPad owners to enjoy their site. With the addition of iPad tablet support, Paddy Power hopes to make it easier than ever before for its site members to manage their accounts and place or alter bets while on the go.

The new Paddy Power iPad App was developed for the gaming giant by Sweden’s Mobenga, a mobile cell phone game and content developer. This latest release is the third mobile support option released by Paddy Power in recent months, the iPad App following software that was made available for the iPhone/iPod Touch and Android operating systems. Like its other, extremely well-received mobile releases, the Paddy Power iPad App allows users to perform account maintenance and betting tasks like opening an account, withdrawing or depositing funds and, of course, placing multiple wagers on upcoming events.

Paddy Power continues to lead the way for punters that prefer to have access to their accounts while on the go. With the release of its iPad App, the online bookkeeper has firmly established itself as the gaming corporation with the widest variety of software support. Paddy Power members who own an iPad can try out the new service for themselves now by heading to Apple’s App Store and downloading the program.

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